Jamal Smith Rowe, CFO
Cognism provides prospecting and lead generation software that helps businesses find and deliver new revenue, faster.
127 (October 2019)
52 HoursTime saved
Cognism makes it possible to identify and connect with over 400 million business people worldwide. Dealing with data on that scale requires a lot of innovative features and processes. For their first claim with EmpowerRD they looked at new ways of indexing their vast dataset to increase the speed by which it could be accessed by their users.
Cognism had claimed twice before with a generalist accountant. However, having nearly doubled their workforce in the past year "we needed a solution that could scale with us" as Jamal explained. The process with the accountant was traditional: with emails and phone calls used to coordinate the details of the claim.
However, Cognism's 127 employees are spread across 6 countries on 3 continents, so coordinating their new claim in that way was set to become a significant logistical challenge. "EmpowerRD made it easier than all the other providers we looked at to coordinate the claim amongst our globally distributed workforce".
"EmpowerRD made it easier than all the other providers we looked at to coordinate the claim amongst our globally distributed workforce."
Working with EmpowerRD
Jamal managed the claim from London, liaising with multiple members of the tech and finance teams. The online platform meant that the impact on the tech team and business was kept to a minimum; it also ensured everything was completed on time. "Everyone knew their exact role within the claim process... No one was distracted by anything that wasn't essential for the claim's completion".
Despite their claim with EmpowerRD being their biggest so far, the claim was actually completed much faster than before. "The platform made it clear how long the claim would take and what was needed to get it over the line".
What have they done with their credit and fee saving? Cognism expanded their product team to make those 400 million records even easier to access and use.